Our company was founded in 2016 and focuses on the research and development, design, production and sales of creative small household appliances. Its products cover more than 80 categories including kitchen appliances, household appliances, personal care, etc., and more than 900 independently developed products. During the Double 11 period in 2023, it achieved the first place in sales of multiple categories on the entire network, and won honors such as the National Industrial Design Center.

Our company has won the love of consumers with its unique business philosophy of “cherishing consumption and respecting rights and interests” and maintained its annual growth performance. The company is a comprehensive small household appliance enterprise integrating R&D, manufacturing and sales. The company has introduced advanced production lines and testing equipment, and has a group of high-quality engineering and technical personnel, management personnel and front-line production staff.

Brand Concept

Focus on core product lines, enhance product competitiveness through technological updates and iterations, optimize product structure, gradually eliminate categories with poor market performance, and emphasize compliance management to promote high-quality development of the industry. With innovation and integrity as our core values, we are committed to creating value for our customers, employees and shareholders.

Positioning high-end creative small home appliances, advocating “beautiful life, interesting cooking”, and improving the quality of life experience through innovative design. Advocating the concept of “exquisite circle, delicious kitchen”, product design focuses on young groups, covering retro style, portable, smart kitchen appliances and other series, emphasizing the combination of technology and design.