“Without personality, there is no life.” With the rise and growth of the post-80s and post-90s consumer groups who pursue personalized differentiation and quality of life, young people have become the main force of home appliance consumption. They pay more attention to the quality of life and user experience and are no longer satisfied with traditional home appliances. Where there is demand, there is a market. Therefore, based on the traditional concept, the home appliance customization model centered on consumer needs and preferences has begun to become “hot”.

According to the data of white appliances released by a well-known survey agency in April, the sales of air conditioners increased rapidly in April. The sales of Haier, a well-known home appliance brand in our province, continued to grow rapidly, with sales in April increasing by 19.3% year-on-year and cumulative sales this year increasing by 18.2% year-on-year. Sales of other air conditioner brands also generally increased.

During the interview, the reporter found that in addition to functions, more and more consumers prefer more personalized air conditioner styles. In order to meet the diverse needs of consumers, major companies have also put a lot of thought into the exploration of product types. Customized home appliances of various colors or patterns have appeared in the market like a blowout, such as beautiful and diverse fresh products, as well as air conditioners and electric fans for mothers, infants and the elderly.

In terms of online sales platforms, the reporter found that many companies have opened up customized service functions. In the online mall of a well-known home appliance brand in our province, consumers can customize their favorite products through five steps, including appearance selection, function customization, and service customization. The operation is simple, and the important thing is that the price of customized products is not much higher than that of ordinary products. “Under the unfavorable economic environment, the home appliance industry has been seeking a breakthrough in development. Therefore, in recent years, “customized home appliances” that meet the personalized needs of consumers have appeared on the market, such as refrigerators painted with Disney cartoon patterns, modular customized TVs with DIY functions, personalized “couple” microwave ovens, etc.” Zhu Xiangfeng, general manager of Jinan Aosheng Information Technology Co., Ltd., said in an interview that compared with traditional home appliances, customized home appliances can better reflect personality and differentiation, thus meeting the personalized needs of users.

Public data shows that the home appliance customization platform of well-known home appliance companies in our province has developed rapidly, among which the sales volume of customized products in 2016 showed an explosive growth of 600%.