The COVID-19 outbreak in 2020 has forced people to stay at home longer than before. At the same time, many large appliances are difficult to deliver or install due to the pandemic.

Therefore, in this context, small appliances that are easy to deliver and fully functional have quickly become everyone’s favorite.

Relevant data show that the online market size of small appliances reached 36.6 billion yuan in 2020, a year-on-year increase of 9.4%.

However, only one year later, small appliances began to go downhill, with both retail sales and retail volume beginning to decline to varying degrees.

Data show that in the first half of 2021, the retail sales of small appliances totaled 25.08 billion yuan, a year-on-year decrease of 8.6%; the retail volume was 119.11 million units, a year-on-year decrease of 8.2%.

Today, the highlight moment of small appliances in my country is no longer there.

Small appliances have become useless products from star products

The 2020 epidemic forced countless people to isolate at home, which further catalyzed the development of the “home economy” and continued to stimulate consumers’ demand for small appliances.

After all, small appliances do not need to be installed like large appliances, and they can also be used in various new ways. They are also easy to clean. They are definitely a must-have product for lazy people, which makes countless consumers who are forced to stay at home fall in love with them.

When the trend of small appliances was at its hottest, small appliances even became synonymous with “taste” and “exquisite life”.

Various social platforms, such as Xiaohongshu and Douyin, have bloggers constantly post small appliance evaluation videos and life videos full of small appliances.

In the early days of the epidemic, small appliances with generally high appearance have become synonymous with exquisite life, constantly attracting consumers who want to create a high-quality life.

As the epidemic worsens, my country’s overall economy has declined to a certain extent, and residents’ disposable income has inevitably declined.

Under such circumstances, many people are becoming more and more “Buddhist”, buying less items that are not very necessary, and “low desire” seems to have become a new consumption model.

After all, in the face of reduced income, who would still pursue the so-called “high-quality life” too much?

As a result, the small household appliances that were popular before the epidemic period inevitably became objects abandoned by consumers.